Total Dealer Compliance showcases consumer fatigue towards auto dealership sales and reputation
New York, NY — January XX, 2017 — Total Dealer Compliance (TDC), a car dealership compliance-auditing firm, today announced key findings from its latest auto dealership and consumer survey which found almost 90% of consumers believe that car dealers should be held more accountable for their combative sales techniques. The survey also revealed that nearly 85% consumers said they believe US car dealerships are given unrealistic sales goals and in turn conduct aggressive sales tactics.
The survey confirms the idea that consumers have become the victims of aggressive sales tactics and explores the lasting effects of car manufacturer’s improbable sales goals have on consumers, shareholders, and car dealerships. The unrealistic sales expectations set by car manufacturers can force car dealers to engage in deceptive trade practices and aggressive sales tactics.
Highlights from the consumer survey include:
“The automotive industry has a reputation of aggressive and deceptive sales practices,” said Zanan. “In reaction to the constant coverage of ‘dirty dealerships’, and consumers’ desire for transparency car dealers should execute regular audits, provide online courses to employees and conduct their business ethically. TDC’s survey further highlights the need for a strong compliance training program – as compliance results in transparency, a transparent dealership by definition will not engage in aggressive sales tactics.”
About Total Dealer Compliance
Total Dealer Compliance is an auditing firm that provides a comprehensive solution to ensure car dealers are fully compliant with Federal regulations within Sales, BDC, F&I, Fixed Ops, HR and IT departments. For more information, please visit www.totaldealercompliance.com or call 1-888-243-5204.
The survey was conducted online in January 2017 among 200 U.S. adults age 18+.