Total Dealer Compliance showcases consumer fatigue towards auto dealership sales and reputation
New York, NY — July XX, 2016 — Total Dealer Compliance (TDC), a car dealership compliance-auditing firm, today announced key findings from its latest auto dealership survey conducted online in July among 200 U.S. adults age 18+. The survey explores the public’s perception of a car dealership’s adherence to a code of ethics. Upon examining the survey results, nearly 65% of consumers said they believe that US car dealerships’ business practices are not ethical. While over 50% of consumers are more likely to shop at a dealership if their code of ethics were clearly displayed when shopping.
“A code of ethics is designed to reinforce a dealers' personal commitment to quality service and high ethical standards,” said Max Zanan, President of TDC. “Our survey confirmed that the trust between the consumer and car dealer is truly broken. Ensuring a code of ethics is on display will be the first step in rebuilding the consumer’s trust, where compliance is of top priority.”
Highlights from the consumer survey include:
“Car dealers have a lot of work to do when it comes to changing the public’s perception. While ethics and compliance go hand in hand, car dealers should execute regular audits, provide online courses to employees and conduct their business ethically,” said Zanan. “TDC’s survey further highlights the need for a strong compliance training program that will proactively mitigate risks while helping dealerships to build a positive reputation.”
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